Duty Free eCommerce Design
MAG Airport App
MAG Transfers Booking Journey
Build in Public
3 min read
Following on from my first MVP (you can see the results here), I felt I'd seen some appetite for a job board for UX/UI contractors and freelancers.
However, I decided to pivot and change to a weekly roundup of jobs sent via email instead.
I couldn't commit the time to regularly update the job board. I don't use a tool to scrape for jobs so I have to manually search multiple sites to find the right jobs. It can sometimes take a few hours each day to do that – unfortunately, this was time I didn't always have.
I also found that whilst I was able to drive traffic to the site, it was expensive. I'd seen a few return visitors but not enough to justify the cost at this stage.
I decided to change from a job board to a weekly roundup of jobs sent via email. I like to think of it as the Jack's Flight Club of UX/UI jobs. Every Tuesday, subscribers will get a hand-picked selection of the best contract and freelance UX/UI jobs.
I'd seen an appetite for this in a quick MVP test I did, and my first few emails had good open rates (although the numbers are tiny).
I felt moving to this approach would have the following benefits:
I took this opportunity to overhaul the site design. I wanted to focus on a "no-fuss" approach, both in design and brand. Time is money in the world of freelance, so I wanted it to get straight to the point.
To do this I:
For those interested, here is the tech I used to build the site. I made some changes compared to my earlier solution.
I'm happy with where the product is at for now. My focus is to now increase the number of subscribers, start to test acquisition channels and further validate the solution. I've set myself the following goals for December:
I'll follow up at the end of the month with an update on how I get on!